John Anthony Baldessari is an American conceptual artistknown for his work featuring found photography and appropriated images. He lives and works in Santa Monica and Venice, California. Related to his early text paintings were his Wrong series (1966-1968), which paired photographic images with lines of text from an amateur photography book, aiming at the violation of a set of basic "rules" on snapshot composition. In one of the works, Baldessari had himself photographed in front of a palm precisely so that it would appear that the tree were growing out of his head. His photographic California Map Project (1969) created physical forms that resembled the letters in "California" geographically near to the very spots on the map that they were printed. In the Binary Code Series, Baldessari used images as information holders by alternating photographs to stand in for the on-off state of binary code; one example alternated photos of a woman holding a cigarette parallel to her mouth and then dropping it away.